The explosion of the influence of social media has led to a wide definition of social media marketing. Strike Marketing believes the development of “posts” that will generate meaningful metrics/results as defined by the various social media platforms, is an activity that requires strategic thinking. Social media activity has moved beyond simple text messages to the development of impactful “viral” video messages.

It should be noted that the value of Social Media Influencers can be significant in leveraging the value of social media marketing. If it is determined that social media influencers can be of value, either primary or supporting, Strike Marketing will work to identify the most appropriate influencers for the campaign.

Authenticity and credibility is of paramount importance the area of social media marketing. Strike Marketing works with its clients to create the appropriate level of authenticity and credibility in its social media marketing campaigns.