Direct mail has been around since the Gutenberg printing press! While the invention of the internet changed the scope of advertising, direct mail is still a viable form of communication and promotion.
Here’s some quick facts that you may not know:
- 40% of consumers try new businesses after receiving direct mail, according to EZ24x7
- The response rate for direct mail among people aged 18-21 years old is 12.4%, according to the Data & Marketing Association
- 56% of customers find print marketing to be the most trustworthy type of marketing, according to EZ24x7
Direct mail is here to stay! It is a useful and cost effective method to target micro markets as well as the Metropolitan Statistical Areas (MSA) of different sizes.