When starting a business, or enhancing an established business, brand identity is essential for your company to stand out and provide a cohesive message to your customers.
What is Brand Identity?
Brand identity is a collection of colors, designs and the logo that tell a customer who you are. It’s similar to a billboard announcing to the world what kind of company you are. For example, using bright pink colors in your logo and tagline would likely represent you are an outgoing company focused on women/girls. Alternatively, the use of the color green would represent money or sustainability (think the recycling symbol).
Why is Brand Identity Important?
Your brand is the first symbol a customer sees about who you, so having a strong branding and identity is essential to encourage customers to work, or shop, with you. Strike Marketing has worked with many companies to strategically build their brand and identity – or to maintain their image. Branding and identity creation is at the forefront of what we do for every client.
What identity are you portraying to customers?
Let Strike Marketing share its’ knowledge and branding expertise with you.