As I finish my hour long webinar, hosted by Hubspot, I begin to wonder what tidbits of information I learned from this particular webinar. The title of the webinar was “Social Media Lead Generation Webinar” where I hoped to learn about converting a website user to a customer for my clients. Instead I found that I was given a refresher course on what all marketers should remember: use a call to action, learn where your leads are coming from, and create a landing page for your website.
What I truly ended up learning was a little bit more about tracking results through social media networking sites such as Facebook and Twitter. There is a tool called Twitter Grader that ranks your account which I found fascinating as we have continuously ponder how to track results outside of the typical “How many people are following”. Hubspot created Facebook Grader which I found more frustrating than helpful. Isn’t the purpose to track our clients progress? Yet, Facebook only allows you to create the fan page through a personal page–so the Facebook Grader is giving my personal page a score. Not quite what I had in mind to say the least. However, it was great to know that the tools are available and will help me to better prepare “Social Media Marketing Campaign Recaps” for my clients.