All posts in Strike's Thoughts

Hubspot Webinar on Lead Generation

As I finish my hour long webinar, hosted by Hubspot, I begin to wonder what tidbits of information I learned from this particular webinar.  The title of the webinar was “Social Media Lead Generation Webinar” where I hoped to learn about converting a website user to a customer for my clients.  Instead I found that I was given a refresher course on what all marketers should remember: use a call to action, learn where your leads are coming from, and create a landing page for your website.

What I truly ended up learning was a little bit more about tracking results through social media networking sites such as Facebook and Twitter.  There is a tool called Twitter Grader that ranks your account which I found fascinating as we have continuously ponder how to track results outside of the typical “How many people are following”.  Hubspot created Facebook Grader which I found more frustrating than helpful.  Isn’t the purpose to track our clients progress?  Yet, Facebook only allows you to create the fan page through a personal page–so the Facebook Grader is giving my personal page a score.  Not quite what I had in mind to say the least.  However, it was great to know that the tools are available and will help me to better prepare “Social Media Marketing Campaign Recaps” for my clients.

Are Social Networks the New Pen Pal?

Once upon a time, life was simple.  We used pen and paper to write letters to our friends or we spoke to others in person.  Times have changed and so has the way we communicate.  Today, we don’t even like to be bothered by others calling us on the phone.  We’d rather text, e-mail, twitter, or myspace our messages.  I can remember hearing about children who would wait weeks to receive a letter in the mail from their pen pal in another country.  Now, both children and adults speak cross-continentally at light-speed through the internet.  In fact- it seems strange not to know people in another country now.  So, as our times are changing – I can’t help  but wonder – “Are social networks the new pen pal?”  What’s next?

Jennifer Daily

Taking The Leap of Faith

It is a scary thing to divert and abandon everything you have learned and been trained to do, but accepting change and being able to adapt to it is necessary in the business world. For some social media marketing is an overwhelming obis of confusion and frustration, and want to have nothing to do with it. For others they have used it but never developed this resource to work as an effective tool and as a result caused more headaches rather than helping the business, but there are three things to keep in mind as you prepare to take that leap. Read more…

Twitter, Hit or Miss?

As most companies know it is next to impossible to please every one of their consumers with each product that launches. Twitter, one of the fastest growing Social Networking sites, is receiving rave reviews as well as immense criticism. Twitter is unlike any other networking site in the way it is structured and the purpose that it was created to serve. Users may join Twitter for many different reasons, whether they want in on the fun and see what the buzz is all about, they like giving updates that allows them to create a narrative to their life, or they want to update the masses on their new endeavors.  Criticism of Twitter has mostly been focused upon the fact that people do not care about every single move a person makes, or they become bored with the service in itself. Read more…

Social Implications of Social Networking Sites

Do you remember the days when people talked by phone or “snail mail”? Years ago, the way we communicated started to change. People talked via e-mail, phone, and instant messaging services. Now, Social Networking sites are changing the way companies do business, people interact, and news is disseminated. But these sites have some major implications for businesses…

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