Archive for May, 2010

Your Social Network is Required!

Social networking sites were once viewed as a place to speak peer to peer, but has quickly become a forum for companies to connect with their consumers.  Opinion Research Corporation conducted a survey in September of 2008 which concluded that 63% of men and 52%  of women (who use social media sites) felt better about companies when they were able to interact with them via social networking sites.  60% of men and 51% of women felt a stronger connection to companies that they were able to interact with.

Q: As a company, what social networking site is the best forum to become a part of?

A: Picking a social networking sites requires two things to be considered.  First, which site are my consumers already talking about me on? Second, what is the demographic of the social site?  The easiest way to determine this information is with a little Google searching.  If I wanted to know whose talking about Strike Marketing – I’d simply type the company name into Google and look at the results.  Wherever we’re talked about, is where I want to be!

Q: What kind of information do I talk about?

A: Talk about things that are going to provide value.  Value is the key to social networking by a company. Companies can talk about events, promotions, new product lines, exciting news, etc.

Q: What kind of time does social networking require?

A: That depends.  How much information do you want to provide to the community or how involved would you like to be with your audience?  And who is going to disperse the information?  Social networking could take as little as 3 hours a month to 30…it all depends.

Q:  Who is going to take the time to do my social networking?

A: Again, it depends.  Companies like Strike Marketing offer services to aid companies in dispersing the information to consumers or an employee can be in charge.  It all depends on how much extra time an employee currently has to devote to a potentially time-consuming project.  But, the effects of social networking can be astounding when done properly.

Who’s In and Who’s Out?

The statistics are in!

The newly formed Social Media Marketing genre have taken companies by storm.  Small companies have found an inexpensive way to speak with their customers about special events, promotions, problem-solving and much more.  But, the questions has shifted from: should I join the conversation to where do I join in the conversation?  MySpace was a large forum and a launchpad for the social networking generation, but movement has appeared to shift fom MySpace to Facebook.  Yet, companies still ask…should I join MySpace?

A recent study of business owners found from 2009 to 2010, social networking sites such as MySpace, Digg, Flickr, and StumbleUpon have become less important than their more popular counterparts: Facebook, Twitter, and a company blog.

This research is a strong reinforcement of what we have been saying at Strike Marketing for a year now…not to mention the success our clients are finding from implementing a strong social media marketing program!

What is Inbound Marketing?

The traditional forms of marketing include: trade shows, telemarketing, direct mail and other forms that have been around for years.  Yet, with new technological advances, it is becoming harder and harder for businesses to reach their consumers with these methods.  How often do you jump off your sofa to talk to the telemarketer on the phone or answer the door at dinner time to purchase the new “goodie” from the salesman?  I’d guess the answer is: not very often!

The new generation of consumers come from a high-tech world.  The internet is a primary source of information about a product or company before making a purchase.  So, why is it that we still think of traditional ways to market to our consumers?  Human nature moves towards consistency and working in the same manner that we are used to…but it is time for a revolution in marketing!  The new crave: Inbound Marketing.

What is Inbound Marketing you ask?  Inbound marketing is inviting your consumers to come to you… because they are already searching for your company!  Instead of pushing a message to the public, invite the consumer to become a part of your world – the world they are already so involved in.  Inbound marketing allows the consumer to “come to” the company in a virtual sense: Facebook, Twitter, Blog, etc.  This involves an open dialogue between consumer and company in which information flows frequently and freely.

Strike Marketing is a huge supporter of Inbound Marketing and we invite you to speak with us about the opportunities your company may be missing by excluding the realm of inbound marketing.

Help Gulf of Mexico Oil Spill Clean-Up

The oil spill in the Gulf of Mexico is currently one of the top newsworthy stories.  Strike Marketing works with many “Green” companies, so why wouldn’t we be too?!  The Gulf of Mexico oil spill is drastically expanding as days and time passes, so many people are wondering: What can I do to help?  Well…Here’s an answer!!

San Francisco company, Matter of Trust takes donated hair, nylons, wool, etc. to create mats that help soak up spilled oil.  Each mat can absorb approximately a quart of oil!  Matter of Trust is looking for your help now.  Help save our oceans and our planet by visiting the Matter of Trust website to find out how you can donate items or encourage your local salon to help.

We will be doing our part to help, what will you do?