Archive for May, 2009

Marketing Associate, Melissa’s View on SMM

“Twitter, tweeting, poke, hug, tag, buddies, comments, wall posting, blogging…. It almost sounds like a different language, so what does this actually mean besides a bunch of nonsense? The biggest development in networking today is starting to expand at a rapid pace. Social Media has become the biggest development among people of all ages for various different reasons, but yet continues to have split reviews from people of whether or not it is really practical or just an annoyance.

I kept hearing about Twitter from some of my friends who have been hooked into the latest fad as well as on TV from numerous celebrities that religiously give updates on their latest endeavors. I decided to check it out first hand to see what all the fuss was about, but my biggest question was, “why should people care about what someone had for breakfast?” Well I guess some people like to be “in the know”, however that is not the only benefit that Twitter or various other Social Medias like Facebook and MySpace provide. Read more…

Social Media Marketing Spending

What will it cost to get your name out there and quickly build brand awareness? According to the B2B magazine increasing numbers of businesses are turning to this new model of marketing for quick brand building and awareness. Many of those companies have reaped the benefits in revenue for having stepped out of the cookie cutter mold of traditional marketing. A projected annual growth ranges from 32-34% and with Social Media Marketing being the fastest growing channels, a reported $716 million spent in 2009 is estimated to increase to around $3.1 billion in 2014. As more consumers are turning to the web for their information, this has created an immense opportunity for Businesses to reach out the masses and grow awareness.

Twitter, Hit or Miss?

As most companies know it is next to impossible to please every one of their consumers with each product that launches. Twitter, one of the fastest growing Social Networking sites, is receiving rave reviews as well as immense criticism. Twitter is unlike any other networking site in the way it is structured and the purpose that it was created to serve. Users may join Twitter for many different reasons, whether they want in on the fun and see what the buzz is all about, they like giving updates that allows them to create a narrative to their life, or they want to update the masses on their new endeavors.  Criticism of Twitter has mostly been focused upon the fact that people do not care about every single move a person makes, or they become bored with the service in itself. Read more…

One article, Two Thoughts

On May 4, 2009 posted an article titled “Five Must Ask Twitter Questions”. Both Jennifer and Melissa, Marketing Associates at Strike Marketing commented. Here are their thoughts:


The article focused on questioning a companies’ ability to optimize site traffic, search engine rankings, inventory depletion, reputation management, and news distribution on Twitter. The article brought about some interesting points that many companies are missing out on:

Read more…

Revolutionizing Marketing

Companies are quickly turning to a new way of marketing. As consumers log on to the web for their email, news, online shopping, research, advertisements, new product releases, and network communities, the web is now considered as their main “go to” for their information needs. As a result companies have begun to structure their marketing and advertising strategies toward social media marketing. Read more…

Social Implications of Social Networking Sites

Do you remember the days when people talked by phone or “snail mail”? Years ago, the way we communicated started to change. People talked via e-mail, phone, and instant messaging services. Now, Social Networking sites are changing the way companies do business, people interact, and news is disseminated. But these sites have some major implications for businesses…

Read more…

How was Twitter Started?

What is Twitter, why was it created, and what is its’ purpose?


Read the San Jose Mercury News article, from co-founder Biz Stone at

YouTube Video in the News

YouTube made the San Jose Mercury News for a video posted by two employees of the famous pizza restaurant: Dominoes. The employees were in jail and fired from the company…check out why at

It is amazing how social networking sites are becoming a tool for hiring and maintain quality employees. Social networking sites allow companies to find questionable employees and maintain a positive company image. If Dominoes’ had kept these employees on the payroll, what kind of damage would their company’s reputation be facing?

Come back soon to see what kind of social implications social networking sites have on companies.

New Division: Social Media Marketing

The adventure has begun, and it is official that Strike Marketing is taking on a new division of the company.  Strike Marketing now offers Social Media Marketing as an option for your company.  Social Media Marketing is the new wave in the marketing industry and can become a vital asset to advertise your products or services.

There are so many people talking about Social Media Marketing right now, but only a handful understand the concept and the “inner-workings” of how to create and execute this program.

Check back for further information on this exciting new endeavor.  We will continue to update the blog as we help our clients with Social Media Marketing and find other interesting articles about the effects of Social Media Marketing.