MTI College runs extensive paid search campaigns for its vocational school offerings. Strike Marketing created Landing Pages that delivered PPC respondents to specific course information prompted by the PPC ad. The strategy was to develop a unique landing page for each course offering. The message, design elements and tone were a reflection of focus group work done with MTI College students in the respective course. Each form included flash elements to provide more information in an engaging manner as well as multiple ways to contact the Admission department. Overall enrollment inquiries generated by the PPC campaigns have increased 9%.