SMM proves successful for Cosmetology School

March 19, 2010 was a milestone for Strike Marketing’s Social Media Marketing program.  After 6 months of using the Social Media Marketing program, the San Francisco Institute of Esthetics and Cosmetology reached 1,000 Facebook fans.

The San Francisco Institute of Esthetics and Cosmetology (SFIEC) was the first Paul Mitchell School to utilize Strike Marketing’s Social Media Marketing (SMM) program to jump into the social networking “conversation”.  This allowed the school to control a portion of what people were talking about in regards to their school and industry.  SFIEC was also able to give more information about the schools’ events, classes, and FUNraising activities to prospective students.

The program has proven to be successful, as prospective students have been inquiring about SFIEC’s programs and tour dates through their Facebook page.  Information is rapidly being spread about the inner workings of the school; thus, admission’s open house events have included prospective students who learned about the event through Facebook.  The use of a Social Media Marketing program has proven to be a useful marketing strategy for the San Francisco Institute of Esthetics and Cosmetology.

Jennifer DeMarco