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MASTERS Audio Club begins marketing to Paul Mitchell The School Graduates

MASTERS Audio Club working with Strike Marketing launched the first in a series of email marketing campaigns to Paul Mitchell The School graduates in early November. This monthly campaign is designed to communicate to the graduates the opportunity to continue to receive the monthly interviews that Winn Claybaugh conducts with beauty, business, thought leaders and philanthropists who share their career and life experiences.

The first campaign featured the interview with Eden Sassoon the daughter of legendary beauty icon Vidal Sassoon and owner of the EDEN by Eden Sassoon Finishing Studio in Los Angeles; and Seth Maxwell  the founder and CEO of The Thirst Project, which has made a bold commitment to ending the world’s clean water crisis and raised over $8 million in less than 6 years. Interviewed by Winn Claybaugh, Eden and Seth share their passion and commitment to providing clean water and hope, and Eden shares memories of her famous father, Vidal Sassoon.

Co. Identity project – The Hvidt Group

Strike Marketing recently completed a rework of the brand identity for The Hvidt Group a real estate consulting organization. The project included the development of a new logo and supporting business collateral.

New client – LaBaron and Kay Harvey Hair Dressing Academies

We are pleased to announce that the LaBaron and Kay Harvey Hair Dressing Academies have selected Strike Marketing to update their school identity and launch a new website in 2013.

2012 AACS Annual Conference presentatation

We had the opportunity to conduct a session at the 2012 American Association of Cosmetology Schools conference in Orlando FL. The topic was “Marketing Best Practices to Meet Federal Disclosure Guidelines”. The final presentation PowerPoint is available for your review. Your comments are appreciated.

Download your copy: 2012 AACS Presentation Final Consumer Disclosure Guideline

Support the San Francisco SPCA

pet

Join the SFIEC Facebook page to RSVP to this event!

Lines of Communication Evolve

In today’s society it is evident that the means of communication has changed drastically. More and more people are turning to social media sites to voice their opinions, post their complaints, market their company, and reunite with family and friends. People who are too shy to talk on the phone to a real live person or may not have the courage to call customer service to report a complaint find that social media sites allow them to regain their voice via internet.

Social Media enables a company to maintain their reputation and as a result there has been a noticeably quicker response rate between company and consumer when a complaint has been posted. Not only does it allow direct contact between the two parties, but as incentive to project a squeaky clean reputation companies will act immediately to any complaint or question that may look poorly on their part if not dealt with in a timely fashion.

This new way of interacting has proven to be beneficial for companies as well as consumers who search for a voice, or old friends and family who may have lost contact over the years or are continually moving.   Social media allows for interaction and conversation of common topics or touchy issues.  It provides a certain type of community between members alike. People are speaking out like never before.

View another perspective at: socialmarketingjournal.com

By: Melissa Miller

Hours and Hours Spent on Social Media

There comes a point when one must ask themselves, “Is this truly necessary? Or am I just a little obsessed?” The Social Marketing Journal, http://socialmarketingjournal.com/,  explores this topic as they discuss whether or not 1 hour, 5 hours, or 5 hours + a day is a little too obsessive to be spending on social media sites, and if all that time is aiding to achieve the goals of the company. Read more…

Attention Small Businesses!! Social Media Marketing Can Even the Playing Field

We live in a world of innovations, a society that is constantly looking for ways to advance in its technology. If you are not careful you may fall behind the pack. The web has become a valuable tool in creating and housing these innovations, and constant challenges between companies keep the competition heightened. Business Week recognizes the value of social media marketing as a means for “leveling the playing field between small businesses and corporate giants.”

You can read what Business Week had to say at www.businessweek.com.

The early birds have already begun to play the game and are actively participating in various social media marketing campaigns. More late bloomers are coming full circle as they watch business take off as a result to these massive networking sites. 200 million users have been recorded having accounts on Facebook, 30 million on LinkedIn, and Twitter, not even 3 years old, is growing more rapidly than any other social media site prior to, as thousands and thousands of new users join each month.

Business Week has recognized that these campaigns are extremely time consuming, and Strike Marketing has acknowledged and addressed this issue as well. We have created a full service social media marketing program to launch as means for getting new users in the game. More than likely your competitors are already connected as this revolutionary marketing medium is rapidly attracting businesses of all sizes and industries. Why sit on the bench watching when you could play?

Please contact Strike Marketing to learn more about our program.
By: Melissa Miller