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What Do Students Want to See on A Mobile Site?

Student with Mobile Phone

Do you have a mobile website?  How does it stack up to what your potential students are looking for from their phone?

Previously, Strike Marketing created the Top 10 Best Practices Guide for cosmetology school websites; but now, mobile websites are becoming just as important to reach your target market.   As technology has grown and improved, we must also look at the best practices for Mobile websites.  Although we  did not conduct this study ourselves, we have found the most reputable list of items that students are looking for.  (You can find the Noel-Levitz mobile trend study here.)

Did you Know?  52% of college-bound high school students viewed school’s websites on a mobile device.

What exactly are student’s looking for?  Here it is:

1. Academic program listing
2. Cost/scholarship calculators
3. A calendar of important dates and deadlines
4. Specifi c details about academic programs
5. An application process summary
6. Online application forms

How does your mobile website stack up to the list?  Feeling overwhelmed or don’t have a mobile site? Contact Strike Marketing.

Job Profile Update on Facebook

Late last year, Facebook launched another profile layout update.  With a new layout came a small glitch in the system for marketers.  When a user entered their employer information, a templated page was generated and linked to.  So, instead of a friend being able to link to the person’s employer, they received a dummy page instead.  This is somewhat easily fixed, but not known intuitively.

Follow these easy steps:

1) Log into your Facebook account and go to “Edit my page”.

2) Click “Education and Work”

3) You can now edit your employment and school history.  Make sure when you update your employer information that you use the link to your companies’ actual Facebook page and not the dummy pages that were created.

Now people can get to your company page and “Like” it from yours!

For more information read: “Are Facebook Profiles Costing you Fans?”

Social Inbox by Facebook

What is the Social Inbox?  That’s the new term for Facebook’s upcoming email platform; but it’s much more than just an email program.

The Social Inbox will allow users to keep all conversations in one place for easy communication with family, friends, colleagues, etc.  The user will be able to email and text through one interface and maintain the conversation all in one place.

Additionally, you will only be able to see messages from friends and family unless you place other companies’ emails into your “social inbox”.  This will allow you to control who you see messages from and eliminate the spam that inevitably has found its way to your inbox in the past.

There is a great video that explains how the Social Inbox will work:

[youtube=http://www.youtube.com/watch?v=bdzuFG6q63k]

-Jennifer DeMarco, Marketing Manager

Check In with Facebook

People spend hours checking up on their friends’ lives through Facebook via both computer and mobile devices.  The latest in Facebook’s technology is called “Places”; where users can update where they are currently located and their friends can check-in with them.  But, now Facebook is looking further into integrating daily life into the social networking site.

“30% of all TV viewers have admitted to being logged onto Facebook while watching a show”, EMEA Vice President Joanna Shields states.  So, Facebook new idea is to have people check-in to their favorite shows.  Facebook users could click what they are watching, which would allow Facebook friends to see what their friends are watching and weigh in on it.

Check out more about TV Check Ins.

 

Television turned social networking

The way people gain information has changed throughout time.  Now, people watch television from their iPod, iPad, computer, and the television set.  Additionally, social networking has become a huge part of daily life for so many individuals.

The UK BBC station created iPlayer which allows people to chat while watching their shows online.  When an individual finds something they like, a friend can click on what is being watched and view it immediately for themselves.  The platform allows connectivity between friends to share, chat, and explore together.  Watch this “commercial” for the iPlayer:

[youtube=http://www.youtube.com/watch?v=S7dXAj3jRwM]

Find more information on the iPlayer.

- Jennifer DeMarco
Marketing Manager

Ping…by Apple

Apple has been at it again! The corporation is a powerhouse when it comes to inventing and distributing powerful products to the marketplace. They are a staple in the homes of millions between their iPods, iPhones, iPad, etc. New products are always on the top of people’s wish list, so is it any surprise that a week into launching their Ping program through iTunes they’ve already had over a million people sign up?

Haven’t heard of Ping? That’s ok, you will! Ping is a platform through iTunes 10 that is described as “Facebook meets Twitter for music”. The program allows users to follow friends and artists to see what they are listening to and what they are adding to their music lists/library. To try out this new feature, login to your iTunes account (we know you have one!), download iTunes 10, turn Ping on and you’re done! Ping is at your fingertips from there.

The interactivity and popularity of Ping will be seen over the next few months. In the meantime, the question becomes – how can I leverage Ping for my company?!

- Jennifer DeMarco
Marketing Manager

Face & Body Conference

“On Saturday, July 17 I had the privilege to participate on a panel discussing marketing tactics at the 2010 Face & Body conference. The panel was moderated by the Dean of the San Francisco Institute of Esthetics and Cosmetology, Deedee Crossett. Also participating were Shelley Costantini, owner of the Belle Pelle Skin Studio in San Francisco and Sally Haims of Sally Robb Haims Public Relations. More than 125 conference attendees listened in and shared their thoughts on marketing trends in the skin, face and spot industry.”

- Kelly D. Conway
Founder and General Manager