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Blog

When we post something on the Strike Marketing blog, we intend to improve, inform and share information with its readers.

MASTERS Audio Club begins marketing to Paul Mitchell The School Graduates

MASTERS Audio Club working with Strike Marketing launched the first in a series of email marketing campaigns to Paul Mitchell The School graduates in early November. This monthly campaign is designed to communicate to the graduates the opportunity to continue to receive the monthly interviews that Winn Claybaugh conducts with beauty, business, thought leaders and philanthropists who share their career and life experiences.

The first campaign featured the interview with Eden Sassoon the daughter of legendary beauty icon Vidal Sassoon and owner of the EDEN by Eden Sassoon Finishing Studio in Los Angeles; and Seth Maxwell  the founder and CEO of The Thirst Project, which has made a bold commitment to ending the world’s clean water crisis and raised over $8 million in less than 6 years. Interviewed by Winn Claybaugh, Eden and Seth share their passion and commitment to providing clean water and hope, and Eden shares memories of her famous father, Vidal Sassoon.

Co. Identity project – The Hvidt Group

Strike Marketing recently completed a rework of the brand identity for The Hvidt Group a real estate consulting organization. The project included the development of a new logo and supporting business collateral.

New client – LaBaron and Kay Harvey Hair Dressing Academies

We are pleased to announce that the LaBaron and Kay Harvey Hair Dressing Academies have selected Strike Marketing to update their school identity and launch a new website in 2013.

2012 AACS Annual Conference presentatation

We had the opportunity to conduct a session at the 2012 American Association of Cosmetology Schools conference in Orlando FL. The topic was “Marketing Best Practices to Meet Federal Disclosure Guidelines”. The final presentation PowerPoint is available for your review. Your comments are appreciated.

Download your copy: 2012 AACS Presentation Final Consumer Disclosure Guideline

Start Using Mobile Marketing to Reach Prospects

Announcing Mobile Marketing Starter package for less than the cost of your mobile phone bill!*

Unbelievable? No, just smart packaging by a firm that understands mobile marketing.

Strike Marketing will:
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1. Optimize  your  website for mobile
2. Launch a Google AdWords mobile campaign with $125 credit towards click costs
3. Create an e-mail blast template optimized for mobile
4. Register a .mobi version of the your  domain name
5. Provide QR codes for your website

Contact Kelly cell 408-230-3131.

Did you read this on your phone or tablet?

*Terms and Conditions apply

What Do Students Want to See on A Mobile Site?

Student with Mobile Phone

Do you have a mobile website?  How does it stack up to what your potential students are looking for from their phone?

Previously, Strike Marketing created the Top 10 Best Practices Guide for cosmetology school websites; but now, mobile websites are becoming just as important to reach your target market.   As technology has grown and improved, we must also look at the best practices for Mobile websites.  Although we  did not conduct this study ourselves, we have found the most reputable list of items that students are looking for.  (You can find the Noel-Levitz mobile trend study here.)

Did you Know?  52% of college-bound high school students viewed school’s websites on a mobile device.

What exactly are student’s looking for?  Here it is:

1. Academic program listing
2. Cost/scholarship calculators
3. A calendar of important dates and deadlines
4. Specifi c details about academic programs
5. An application process summary
6. Online application forms

How does your mobile website stack up to the list?  Feeling overwhelmed or don’t have a mobile site? Contact Strike Marketing.

Internet and Mobile Advertising

Google Adwords

In 2004, Strike Marketing was launched using Google AdWords. Since that time we have developed, implemented and managed online advertising campaigns for more than a dozen clients. Google AdWords remains the anchor to our online advertising strategy. The use of advertising networks and advertising programs in social media sites such as Facebook and Linkedin have been tested. We believe high ROI campaigns in online advertising lies in re-marketing and mobile programs offered by the major players in the space. Please contact Strike Marketing if you’re interested in learning more efficient ways to build your business and profits.

Sales and Marketing with Strike Marketing

Strike Marketing has developed detailed and long or short term sales and or marketing plans for clients in the technology, Internet-centric services, video gaming, SaaS, vocational schools and retail business segments. Plans have included company and product launches, targeted marketing plans to specific customer audiences and/or tradeshow and event marketing. The result of such plans has led to increased investor funding, revenue from targeted customer segments, favorable press and market awareness and establishing clear brand identity and competitive differentiators.

Competitive Analysis for Building Your Business

Competitive Analaysis Equals Success

Chances are that your business is located near a competitor; so, how do you get a “leg-up” on the competition?  Answer: Complete a Competitive Analysis of the marketplace, which determines the strengths and weaknesses of your business and your competitors.

Understand Your Competition

Identify your competition and what marketing techniques they are using.  Are they offering discounts or cross-promoting their brand?  How does this compare to what your company is doing?

Identify Best Practices

Determine what is working well for your competitor and build your marketing plan to provide the same quality (hopefully better) materials, discounts, interactions, etc.  Your target market will be comparing what you offer to what competitors offer.  Remember: Put your best foot forward and don’t use slander as a way to build your business.

Why Choose Strike Marketing for a Competitive Analysis?

Strike Marketing has the experience required to complete a full competitive analysis of your industry. We have  proven results in taking businesses to the next level with their sales and conversions through our unique “Top 10″ Reviews of Websites and Social Media presence.  Top 10 reviews are FREE.  Take the first step today, with no fees, to building your business and brand by contacting Strike Marketing.