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Archive for December, 2010

Search Marketing Trends 2011

Previously, traditional marketing efforts urged people to visit brick and mortar locations.  With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites.  Many customers research where and how they will make a purchase through internet research.

In 2009, Forrester Research estimated that $917 billion retail sales were influenced by the web.  Additionally, $155 billion was spent online in 2009.  It is important that as we enter 2011, businesses realize the influence that the website has on their company, products and image.  Companies cannot simply market either online or via traditional marketing, it must be a collaboration between the two marketing efforts to maximize reach.

With the introduction of smartphones, another vehicle for marketing has been introduced.          Where the internet once took over for research, more and more people are now using their          phone as a way to research, locate, and find deals on companies and products.  Using                  applications such as “Places“, “Foursquare“, and “Google Maps” will help companies reach        their consumers with promotions.

Another advantage that companies must focus efforts on is the use of PPC advertising through not only Google Adwords, but also on Facebook.  Facebook use has surpassed the use of Google and with the introduction of new functionality and the impending upgrades to Facebook, the social networking site is sure to be in even more high demand.  Additionally, the use of Facebook ads allows a company to target their customers based on different search criteria.

Need help navigating any of these areas?  Call Strike Marketing at toll free 800-488-7985 and let us help with a free consultation.

-Jennifer DeMarco, Marketing Manager

Concept for article credited to: Top Rank Blog

Twitter Button

A great way to help get your company’s blog or website out to the public is to add a “tweet button” to the page.  An easy way to access the code to implement this is at the tweet button webpage provided by Twitter.  Once placed into your blog or website, your readers will be able to “tweet” that they like your page!  We love how easy it is to use this site to access code – no mess, no fuss!

Tweet on!

-Jennifer DeMarco, Marketing Manager

Sticky Blog…

Q:  What is a sticky blog?

A:  It’s simply a blog that makes you want to stick around!

Q:  How do you create a sticky blog?

A:  That’s a little trickier.  To create a sticky blog, you should use a couple techniques.

Techniques of Creating a Sticky Blog:

First, find opportunities to link your blog to other posts to create a more in-depth view of the topic.  The objective here is not to link to other sites, but to link to other posts you have written.  As the reader clicks through the links, they are staying on your blog and becoming a “sticky” reader.  This technique is not to be confused with linking to outside blogs to increase your search rankings!

One goal that you should create for yourself is to get people to read and then comment on your blog posts.  As people make comments on your post, other readers will want to read more and will stay on your blog site longer.  Sometimes the best part of a blog is simply reading the comments!  So, spark some conversation and get people motivated to keep coming back for more.

You can also pull people into your blogs by taking insightful comments and quirky sentences from your post and sending them out via other social networking sites.  By posting these to Facebook, Twitter, etc. you will gain a wider audience on your blog and will create more buzz.

- Jennifer DeMarco, Marketing Manager