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Archive for September, 2010

Television turned social networking

The way people gain information has changed throughout time.  Now, people watch television from their iPod, iPad, computer, and the television set.  Additionally, social networking has become a huge part of daily life for so many individuals.

The UK BBC station created iPlayer which allows people to chat while watching their shows online.  When an individual finds something they like, a friend can click on what is being watched and view it immediately for themselves.  The platform allows connectivity between friends to share, chat, and explore together.  Watch this “commercial” for the iPlayer:

[youtube=http://www.youtube.com/watch?v=S7dXAj3jRwM]

Find more information on the iPlayer.

- Jennifer DeMarco
Marketing Manager

Ping…by Apple

Apple has been at it again! The corporation is a powerhouse when it comes to inventing and distributing powerful products to the marketplace. They are a staple in the homes of millions between their iPods, iPhones, iPad, etc. New products are always on the top of people’s wish list, so is it any surprise that a week into launching their Ping program through iTunes they’ve already had over a million people sign up?

Haven’t heard of Ping? That’s ok, you will! Ping is a platform through iTunes 10 that is described as “Facebook meets Twitter for music”. The program allows users to follow friends and artists to see what they are listening to and what they are adding to their music lists/library. To try out this new feature, login to your iTunes account (we know you have one!), download iTunes 10, turn Ping on and you’re done! Ping is at your fingertips from there.

The interactivity and popularity of Ping will be seen over the next few months. In the meantime, the question becomes – how can I leverage Ping for my company?!

- Jennifer DeMarco
Marketing Manager

Social Media Marketing for your Salon

Social media marketing has become a key component for networking in the beauty industry.  Salons should be inquiring as to the importance of this marketing tool. Salon owners could try to tackle this monster themselves, but to really target your clientele and still have time to run your business you may need to seek out professionals. The chances that a large portion of your clients being on some sort of social media page is highly likely. Working with a company who can market for you would be a very smart investment.

The possibilities are endless when it comes to social media. There are so many avenues to reach your clients now with the largest and most obvious being Facebook and Twitter. People of all ages are now engaging in Facebook and Twitter. You can reach your clients no matter what age or personality. In fact, an article on Reuters.com proves that social media is booming amongst all age groups by mentioning that “…social networking usage among the over-65 population is up 100 percent–more than three times the overall growth of social networking as a whole”. Do you want to reach audiences across the board? Your best bet is to work with a marketing team that can help you customize and add reputability to your salon.

There are companies such as Strike Marketing that specializes in this type of marketing for the beauty industry. Since they are familiar with the industry they are going to be able to meet the needs of your business with the knowledge of the industry needs behind their ideas. Having a quality website for your business should be your top priority.

“At its’ most powerful, marketing isn’t about branding and buzzwords. It’s about giving your true target market the information they need to make the right choices. Purchasers need clear, compelling information to help them make the best possible buying decision. Give them that information, and you win”, says Kelly Conway, Founder and General Manager at Strike Marketing. Strike Marketing is a based out of Los Gatos, California.

- Vanessa Barnhill