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Archive for April, 2010

SMM Proves Successful for Beauty School

SMM proves successful for Cosmetology School

March 19, 2010 was a milestone for Strike Marketing’s Social Media Marketing program.  After 6 months of using the Social Media Marketing program, the San Francisco Institute of Esthetics and Cosmetology reached 1,000 Facebook fans.

The San Francisco Institute of Esthetics and Cosmetology (SFIEC) was the first Paul Mitchell School to utilize Strike Marketing’s Social Media Marketing (SMM) program to jump into the social networking “conversation”.  This allowed the school to control a portion of what people were talking about in regards to their school and industry.  SFIEC was also able to give more information about the schools’ events, classes, and FUNraising activities to prospective students.

The program has proven to be successful, as prospective students have been inquiring about SFIEC’s programs and tour dates through their Facebook page.  Information is rapidly being spread about the inner workings of the school; thus, admission’s open house events have included prospective students who learned about the event through Facebook.  The use of a Social Media Marketing program has proven to be a useful marketing strategy for the San Francisco Institute of Esthetics and Cosmetology.

Jennifer DeMarco

SMM as the new Word of Mouth?

We did a story in 2009 about the possibility that social networking sites have allowed for a new version of having a pen pal. I’ve been pondering more out of social networking lately and it crossed my mind that social sites have allowed for a new form of word of mouth.

Word of mouth was once deemed the best form of marketing – when cast in a positive light. Word of mouth is free and spread by a trusted source. It wasn’t encouraged by a business,, but from peer to peer.  But word of mouth has changed forms, in a sense. People still talk at school, work, or on the phone; however, social networking sites have allowed for an additional forum for peer to peer talk.

Social netwokibg sites like facebook, myspace, Twitter, and yelp have allowed peers to speak to eaach other about great sales, services, companies, etc. Yelp was recently hit with a lawsuit regarding their rating techniques by a business.  Businesses are worried that their image is being misrepresented. If you think back to word of mouth, it can be good or bad. It is all based on how the consumer views the company it’s products and/or services. So why should companies be outraged by what people are doing or saying on social networking sites?

If a company wants good reviews, then it is their responsibility to provide great products and customer service. Social networking is a way of open, honest communication that reaches millions. Create a positive business and the payback should be immense with such a large forum talking about their business practices.

Jennifer DeMarco
Marketing Manager