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Archive for January, 2010

SixthSense creates new challenges for marketers

Technology has been expanding rapidly and has seemed to slow at the creation of the internet.  People questioned, what will be next to rival the internet?  Still, technology grew to include phones with internet capabilities (I.E. iPhone) and games that allowed the gamer to play through movement (I.E. Wii).  These seemed like advanced products, but what happens if you connect the two concepts?  Could this rival your basic internet in the near future for gathering information?  Check out the video below about the new SixthSense created by Pranav Mistry.

[youtube=http://www.youtube.com/watch?v=mUdDhWfpqxg]

On another side of this technology, I question: How will this revolutionize the marketing industry?  If the SixthSense takes off and becomes the “norm” for gathering information, what will marketers have to do to increase their efforts?  Will we simply need to understand our demographic more and utilize the standard internet technology to improve search data? Or will we have to learn an entire new system and market to MORE than our target demographic?  If consumers can gather information instantaneously, anywhere, how flashy does product packaging need to be?  Will consumers be drawn to packaging anymore or simply what their SixthSense is telling them about the product, use, safety, ethics, etc.

What are your thoughts on the impact this technology will have on both (or either) the technology or marketing industries?

What Does your Logo Say?

Company logos may be one of the most important items created in a company.  It provides an identity to the company and, if done properly, represents who the company is, what the company is about, and who the company’s target audience is.  What happens when a company does a poor job of creating their logo?  It can be detrimental to a company!  The general public is left confused and wondering – Who are these people?!

Brand New is a company that wrote a review on the best and worst logos of 2009.  After reviewing their list of the best and the worst logos, I found it shocking to see who made the list.  The worst logo of 2009?  Bing!  That’s right – newly created Bing that hit the ground running with their nonstop advertisements and “unique” search engine capabilities that rivaled Google.  Ironically, the best logo of 2009 went to AOL.  If you want to see more of what Brand New had to say, check out the Best and Worst logo of 2009 article.

A word of wisdom to company owners: Let a designer work with your logo!  It could mean the difference between having a great logo and a dud.  And how great is it that Strike Marketing has a designer to help you create that amazing logo?!  For more information, contact Strike Marketing today!