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Archive for July, 2009

Hubspot Webinar on Lead Generation

As I finish my hour long webinar, hosted by Hubspot, I begin to wonder what tidbits of information I learned from this particular webinar.  The title of the webinar was “Social Media Lead Generation Webinar” where I hoped to learn about converting a website user to a customer for my clients.  Instead I found that I was given a refresher course on what all marketers should remember: use a call to action, learn where your leads are coming from, and create a landing page for your website.

What I truly ended up learning was a little bit more about tracking results through social media networking sites such as Facebook and Twitter.  There is a tool called Twitter Grader that ranks your account which I found fascinating as we have continuously ponder how to track results outside of the typical “How many people are following”.  Hubspot created Facebook Grader which I found more frustrating than helpful.  Isn’t the purpose to track our clients progress?  Yet, Facebook only allows you to create the fan page through a personal page–so the Facebook Grader is giving my personal page a score.  Not quite what I had in mind to say the least.  However, it was great to know that the tools are available and will help me to better prepare “Social Media Marketing Campaign Recaps” for my clients.

Are Social Networks the New Pen Pal?

Once upon a time, life was simple.  We used pen and paper to write letters to our friends or we spoke to others in person.  Times have changed and so has the way we communicate.  Today, we don’t even like to be bothered by others calling us on the phone.  We’d rather text, e-mail, twitter, or myspace our messages.  I can remember hearing about children who would wait weeks to receive a letter in the mail from their pen pal in another country.  Now, both children and adults speak cross-continentally at light-speed through the internet.  In fact- it seems strange not to know people in another country now.  So, as our times are changing – I can’t help  but wonder – “Are social networks the new pen pal?”  What’s next?

Jennifer Daily

Taking The Leap of Faith

It is a scary thing to divert and abandon everything you have learned and been trained to do, but accepting change and being able to adapt to it is necessary in the business world. For some social media marketing is an overwhelming obis of confusion and frustration, and want to have nothing to do with it. For others they have used it but never developed this resource to work as an effective tool and as a result caused more headaches rather than helping the business, but there are three things to keep in mind as you prepare to take that leap. Read more…